Using B2B Directory sites to find Japanese business partners

TTPP International Business Matching Site by JETRO (Japan External Trade Organization)

Needless to say, using the Internet to collect /offer information is a very first action to take for business people who are looking for business partners domestically or internally. Particularly, B2B directory sites are so popular that many people use in Japan too, although Japanese companies tend to rely on off-line business networks to find partners.

The most commonly-used B2B directory site in Japan is the TTPP (Trade Tie-up Promotion Program) International Business Matching Site by JETRO, a free online business partnering database that allows companies and individuals around the world to search and browse through over 30,000 business proposals.


Once you register for membership, free of charge, TTPP allows you to view contact info as well as business proposals (Sell or Buy) of other members. You can send inquires to the contact persons and it is also possible to post your business proposals. The registration and use of the database are available for free.

For your information, the words “proposals for buy or sell” mentioned here is translated into a  Japanese word  “Anken 案件”, and the word “Inquires” is translated as  “Hikiai 引き合い” in Japanese, often used in daily business life in Japan.

TTPP International Business Matching Site by JETRO

A List of B2B portal sites in Japan - by JETRO


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