"In my country? In Japan?". It was not long before I realized that beer is expensive in Japan, as I rushed to buy some beer and compare prices. I was shocked. Yes, Japanese beer is quite expensive in Japan because of high tax. However, Japanese brewers have made great efforts to reduce taxation and have developed cheaper brews called Daisan-no Beer 第三のビール or Shin-janru 新ジャンル (= sparkling liquor) and Happoushu 発泡酒 (=low-malt beer).
Daisan-no Beer and Happoushu are not legally classified as a beer and the taxation is lower than that of a regular beer. The price of a canned beer (350ml) in Japan is somewhere around 220 Yen on average. The price of a can of Daisan-no Beer or Happoushu are between 125 Yen and 160 Yen. Affordable aren't they?
There might be difference in taste between ordinary Japanese beer and Daisano Beer or Happoushu, however, you won’t really care the difference when you drink those sort-of-beer in the middle of hot summer in Tokyo - any kind of beer turns taste nice and the phenomenon is called the magic of muggy summer in Tokyo.
Actually, the quality of Daisan-no Beer or Hapoushu has been improving so remarkably that you might hardly say which is regular beer and which is sort-of-beer anymore. Sort-of-beer is usually not served at restaurants or bars. Instead, you can buy various blands of them at any liquor shops or convenience stores/super markets that are handle liquors.
How to recognize a bottle of Daisan-no Beer or Happoushu
If you find the word below in the printed label on the can, then the beer is not regular beer.
第三のビール (Daisan-no Beer) = Sparkling liquor
新ジャンル (Shin Janru) = Sparkling liquor
発泡酒 (Happoushu) =Low-malt beer